Popular dating-app Tinder has launched a new feature for users called Festival Mode. Diversifying their offering, the new feature will allow users to add a badge to their profile that will advertise which music festivals they’ll be attending this summer.
Users will have the option to select from 12 festivals in both the US and UK, such as Governors Ball, Bonnaroo Music & Arts Festival and Lovebox. Prioritising potential matches preparing to attend the same festival while highlighting people from around the world.
Tinder has previously mentioned app downloads increase during festival seasons, with activity increasing up 300 times the average during Bonnaroo last year. Festival partnerships will also include a variety of activations allowing users the chance to win VIP upgrades and merch.
In other news, a new Kanye West and Ty Dolla $ign collab has surfaced.
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