Sensor Tower: Global App Store Spending on Christmas Day 2019 Hit a Record $193 Million

Consumer spending on the App Store totaled a record $193 million on Christmas Day 2019, representing a 16 percent increase year on year, according to a new report by Sensor Tower.


Approximately $84 million was spent on the Google Play store, representing year-on-year growth of 2.7 percent. Apple’s ‌App Store‌ accounted for 70 percent of spending between the two platforms, which amounted to $277 million combined.

That total represented combined year-over-year growth of 11.3 percent for the two stores, which brought in $249 million combined in user spending on Christmas Day in 2018.

Sensor Tower says the increase in spending was largely due to new mobile device owners and people who received ‌App Store‌ gift cards, with games being the most popular purchase.

The majority of mobile spending on Christmas, approximately $210 million, was focused on the Games category, which generated 76 percent of revenue across both stores and grew about 8 percent Y/Y from $195 million. PUBG Mobile from Tencent’s TiMi studio led in-game spending with $8.5 million, up 431 percent from the $1.6 million players spent in the game on Christmas 2018.

Other apps accounted for approximately 2 percent more of all spending this Christmas compared to a year prior, bringing in an estimated $67 million. The top non-game app for overall spending on Christmas was reportedly the dating app Tinder, which brought in a gross global revenue near $2.1 million.

The ‌App Store‌ makes up a huge portion of Apple’s services business. It currently receives a 30 percent cut of all revenue that developers earn from the ‌App Store‌, with the exception of subscription apps. For apps where a customer maintains a subscription for more than a year, developers are entitled to an 85/15 split, with Apple taking a 15 percent cut rather than a 30 percent cut.

 

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